Max -- I think your problem is with spelling. If you spell it correctly, you will pronounce it correctly. But if you think it is a color rather than a genus, you will spell it as well as pronounce it incorrectly. Unless you are a biologist: then you will pronounce it fyooksia, being used to that pronunciation for the stain fuchsin. From: Max Withers I cannot resist adding, pace everyone's spam filters, that a Fuschia truly memorial of Leonhard Fuchs would have to be pronounced FUCK-sia.