Plagiarized Images

Matt Mattus
Tue, 22 Jan 2013 05:17:15 PST
It's funny to think  why most corporations, businesses and brands now post
images to Facebook- they post images of their products to spread their brand
message, and to encourage viral images. Why are you fighting the use of
images by a planet who might be interested in what your assets are?

I work for a Fortune 100 corporation, and we have a social media department
charged with posting and reposting images - it what others are tying to
achieve, and we are fighting such access. Sure, a few images show up up Etsy
and Ebay, but  these far outway the benefits of engagement in a world where
newspapers and magazines no longer exist.

I think back to 6 months ago, when this same group argued about a Wall
Street Journal writer asking for some advice. DO you have any idea what that
sort of exposure would cost any other brand or org? One mention of my blog
in a New York Times article will result in 100,000 hits.

The same goes for any social site. The single goal is to get as many copies
of your image reposes on other sites, blogs and peoples Pinterest pages.
These numbers are precious. Any data tracking site can tell me if my image
of a Morea has been reposted or bookmarked, even added to someones Pinterst
page. It's why I am now in the top ten gardening blogs world wide.

These numbers are tracked (I track my reposts daily if not hourly with my
blog), and it's how one gains clout and notoriety in the digital space.

And here is the kicker -  - if someone in Bulgaria searches for a rare
tulipa? Most likely a PBS image will appear in first 5 images - believe me,
a major corporation would pay a great sum of money for this sort of

If I was hired as a consultant by PBS, I would say that this is your
greatest asset. Any gardening magazine, plant society - even botanic garden
would pay for such placement. It's a little ironic that so many within the
group want to achieve the opposite, to place firewalls up, to call reuse of
images plagiarism. 

At my day job( at Hasbro), we had an issue a year and a half ago - where an
animated TV series based on one of our intellectual properties suddenly
became popular - viral even. Fans started reusing our images without our
permission world wide, and our legal department had a hay day trying to
dscourage unauthorized use. This also happened with Harry Potter and Warner
Brothers sues hundreds of fans who started using unauthorized images on
their blogs, their websites, and in publications.

But eventually, both our legal department and that of Warner Brothers could
not control the use of images, and creatively took another stance - that of
encouraging such use. These two cases are now used by progressive business
schools as examples of how the internet has changes how we control our
intellectual property.

The missed opportunity? It's not noticing that suddenly you have an
audience. And when an audience loves what you have, you have engagement.

There are few, too few people today who are developing an interest in bulbs.
For many reasons, the reasons why people garden has changed. But at the same
time, something special is happening - people are reposting images of bulbs
on their Pinterest boards, people are discovering PBS images on their Google

I think that one discussion here, should be more about - how can we engage
MORE people to become engaged rather than discourage them.

And then, a second discussion should be - how to tier out engagement - as
only a few of these curious gawkers really want to engage as deeply as the
50 or so members who chat here.

The critical fact is that even if a young person searches and discovers a
rare bulb, this baseline interest is what may spark a deeper engagement in
the future - it's entry level engagement. Today, a Google search may be the
only place where a young person may see what we have. Their laptop is their
library. The Internet is how they are discovering possible future interests.
If they repost to a blog or their Pinterest page "cool check out this
Tulip", then they may become a future member once they learn more.

On 1/21/13 11:12 PM, "Judy Glattstein" <> wrote:

> I am one of those who still place those annoying copyright lines in images I
> put on my website. The images, complete with copyright notice, then appear on
> websites arou
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