Jane & all,
SRGC & AGS give free advertising to Hort clubs and societies who
reciprocate.
On 2/14/2023 11:19 AM, Jane McGary via pbs wrote:
> PBS runs a regular paid ad in the NARGS Rock Garden Quarterly, but I
> don't know of others. International advertising might be appropriate
> in the EU, where PBS has an active exchange program (unhappily, now
> closed to our fairly numerous British members). The BX/SX function is
> the reason most people join and stay in PBS. We also have a handout
> ("bookmark" style) that can be ordered from the treasurer to be
> distributed at appropriate garden events. Many PBS members are also
> members of other plant societies, such as the Cactus and Succulent
> Society.
>
> Most new members seem to learn about PBS because they have found our
> wiki, which is one of the first results on Google searches for bulb
> genera. Occasionally we get inquiries indicating that people,
> especially those with limited English, have misinterpreted PBS as a
> vendor of bulbs. There is a significant "churn" in membership, which I
> suspect results from short-term members' disappointment in not getting
> what they hoped for from the BX.
>
> Jane McGary, Membership Coordinator
>
> On 2/14/2023 7:17 AM, Robert Lauf via pbs wrote:
>> Does our membership application ask, "How did you learn about us?"
>> That might be interesting to know. Unlike more local societies, we
>> don't put on a show where people can stumble in and be awed by the
>> things on display.
>> Does PBS have an advertising budget per se? Do we ever run ads
>> in related publications of national or international plant societies
>> such as AIS, AOS, etc.? I realize that costs real money, as opposed
>> to social media that can be done mostly by volunteers. Ads might
>> cost too much for the number of members they might land, but maybe
>> there is something cheaper like flyers that can be placed at garden
>> shows in big cities. Has anyone developed an overall strategic
>> evaluation of all these things as components in a larger publicity
>> and recruitment activity?
>> Bob finally seeing some sun in Oak Ridge
>>
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