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James Shao via pbs
Tue, 14 Feb 2023 07:08:26 PST
At least on the Facebook side, there is the ability to set up posts to land
up to 2 months in advance for something likely a weekly or twice weekly
plant of the week or other informational post.


On Tue, Feb 14, 2023, 6:58 AM Michael Mace via pbs <> wrote:

> > I would happily handle an Instagram account for PBS.  (I often post on my
> account about PBS.)
> Oooo! That sparks a thought.
> I've been learning about different ways of managing the social sites
> (background: I work in a tech company that has a full-time social marketing
> manager; she's been teaching me.) Each one of them is different in terms of
> the types of content that work well, but it's usually some combination of
> pictures and/or very short videos. Facebook, Instagram, TikTok, YouTube,
> etc. Anyone who is, like Bridget, a member of a particular site will know
> what works there.
> As Robin said, managing a full PBS presence on all the social sites would
> be
> a lot of work because you need to maintain the conversation -- respond to
> comments, comment on other people's things, etc. But you don't have to use
> the social sites that way. You can just post things periodically as a means
> of building awareness for the Society, to attract new members and visitors
> to the wiki. Like Bridget said, a photo of the week or a photo of the day
> or
> whatever pace you want. In at least some of the social sites, you can turn
> off comments so you don't have to monitor anything.
> I think that could be much easier to manage for PBS. When we have a
> volunteer who wants to be our ambassador to a social site, we give them the
> PBS account login info for that site and let them post. If they get tired
> of
> posting, the account goes dormant until there's a new volunteer. I think it
> can scale up or down based on the enthusiasm of our volunteers.
> Might be worthwhile to give it a try with one of the sites...
> Mike
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